Horticultural Distributor
Active

Leading wholesaler and distributor of premium, fresh cut flowers in North America
How We Partnered
Situation:
Tail End sourced and gained exclusivity through direct relationship with the independent sponsor.
Structure:
Split control between Tail End and independent sponsor; Tail End has full veto rights over capital raises, management changes, and sale of the company.
Headquarters:
Los Angeles, CA
Stage:
Active
Business Model:
Value-add Distribution
Sponsor:
Rally Equity Partners
Investment Date:
March 2025
Investment Thesis
• Proven sustainable growth across four decades
• Strong relationships recurring florist customers; no customer greater than 4%
• National network of distribution hubs and branches, complemented by a strong e-commerce presence
• Direct, broad sourcing from growers with no concentration or sole source relationships