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New Era

Active

New Era is the #1 leading global headwear brand and the licensee for MLB, NBA, NFL and other large sports brands.

How We Partnered

Situation:

Majority of equity was closely held by family; received 1st institutional capital from ACON Investments in early 2021; family sold ~50% of its remaining interests to ACON through a secondary, so ACON can prep company for future IPO

Structure:

Single-asset GP-Led investment with a 5 year term and dry powder to support continued M&A

Headquarters:

Buffalo, NY

Stage:

Active

Business Model:

Specialty Manufacturing

Sponsor:

ACON

Investment Date:

July 2022

Investment Thesis

  • Leading headwear brand with strong brand recognition

  • Resilient business with stability through cycles

  • Strong step function growth

  • Co-branded with major sports organizations

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